Design-Led, Business-Driven

I’ve spent over 12 years in the trenches of product design, moving from the initial spark of an idea to the complex mechanics of shipping global products. My career has been defined by a simple obsession: making things work better for the people who use them. Whether I was lead-designing systems for established industry players or mentoring teams through rapid growth, the goal has always been to bridge the gap between human needs and business objectives.

The Evolution

After more than a decade of refining user experiences for others, I’ve shifted my focus to building from the ground up. Taking that leap from senior design leadership to founder wasn’t just a career move; it was a necessary evolution. I’m currently channeling those years of design-thinking, strategic planning, and technical execution into my own venture.

Why Work With Me?

I don’t just “do” design. I understand the architecture of a successful product and the grit required to sustain a business. My approach is a blend of:

  • Deep Technical Expertise: 12+ years of navigating the full product lifecycle.
  • Founder’s Perspective: I understand the stakes because I’m currently playing the game myself.
  • Radical Focus: I cut through the noise to find the most efficient path to value.

A few things I love outside of work

When I’m not building my business, you’ll usually find me doing one of these three things:

In the kitchen

I’ve developed a real passion for baking. There’s something great about following a recipe, getting my hands messy, and (ideally) ending up with something delicious to share. It’s my favorite way to switch off.

With a guitar

I’ve been playing for a while now. I’m not looking to headline Wembley anytime soon, but picking up the guitar is how I decompress and find a bit of rhythm in a busy week.

Lost in a book

I’m a big fan of fantasy novels. I’ve spent a lot of time immersed in the worlds of The Witcher and World of Warcraft. I’ve always loved a good story, especially ones with deep lore and characters you can really get behind.

I’m based in London, usually found at the intersection of a complex problem and a clean solution. If you’re looking for someone who treats your product with the same intensity as their own, let’s talk.